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environmental pioneer -- wang dingfeng, chairman and president of china exhibition group.
entrepreneurship -- there are masters in high schools.
his life is not like obama's legendary "i want to be president" story when he wrote his third grade essay, and it's not like bill gates who left school to learn the magic words of microsoft... but why can today's wang ding feng achieve the clean production of circuit board and create an environmental circuit board? clearly, his success today is inseparable from his corporate strategy, invention and the pursuit of social value.
he seemed to turn all his frustrations and life into a "digestion", a kind of "talk and laugh in the walls of the wall". "it's tiring to think about problems, but i think it's the greatest pleasure."
today both of the group is the largest number of with independent intellectual property rights, and the global led industry, the market share of more than fifty percent, the output value of production in china is one of the biggest soft circuit board companies, is one of the biggest companies of vertically integrated circuit board industry investment group, one of wang dingfeng is the group's chairman and president.
in china in the 1980s, the reform and opening up was just beginning. it was a time of great idealism and critical spirit. wang dingfeng graduated from chemistry department of jilin university in 1989. when half of the class chose to go abroad, wang dingfeng, from the mountainous area of chongqing, decided to stay at home and start from scratch. his life is not like obama's legendary "i want to be president" story when he wrote his third grade essay, and it's not like bill gates who left school to learn the magic words of microsoft... but why can today's wang ding feng achieve the clean production of circuit board and create an environmental circuit board? clearly, his success today is inseparable from his corporate strategy, invention and the pursuit of social value.
wang dingfeng, who graduated from college, did his first job as a researcher at a research institute in northeast china. the dull, methodical life of a state-owned enterprise, even pinching fingers, would presumably have been expected to turn 60 in such a stable institution. wang was aware that this was not the life he wanted, so he moved to changchun boiler factory, which attracted many graduate students and undergraduates. here, wang dingfeng's life took the first turn. the female director liu jijing has more than forty years of age, she is a good entrepreneur's wisdom and courage, to lead the worker hard working, with the chinese academy of sciences can light machine is a kind of boiler water level measurement of optical instrument to expand research and development production, in less than three years of time, a series of achievements, and was awarded the national light industry system, outstanding entrepreneurs, provincial model worker, "moved in changchun" advanced model character, etc. it is the wang dingfeng of the blooming period, which is deeply influenced by the excellent quality and scientific research spirit of liu ji jing. in the teacher liu jijing, wang dingfeng saw the pioneering spirit of an excellent female entrepreneur, and saw the selfless dedication of an outstanding female entrepreneur!
young people want to be successful, and so is wang. he made a product in the lab and put it on the market, but it didn't get any better. soon, mr. wang found that the products he had studied had no market at all. although this attempt failed, but wang dingfeng epiphany: intellectual developed products in the laboratory are important, but more important is the product to be out of the lab should have the market, according to the market to do the research and development and cannot be otherwise. this is also wang dingfeng later in the flexible circuit board business and development process, always grasp the market lifeline of the root.
entrepreneurship -- winning strategy.
【 "people are being forced out!" the tortuous, wang dingfeng again clearly aware of the "enterprise development is to create the market, rather than to follow the market", to save themselves rather than business, must transfer "battlefield", looking for blue ocean. always to have the opportunity to prepare the people. with keen market sense of smell, wang dingfeng predicted leds with circuit board will be the first big cake, flexible circuit board this field must be a huge market in the future."
"man is a reed to think, and all our dignity is in thought," said pascale. in 1992, comrade xiaoping went to guangdong to walk a circle, wang dingfeng also moved to guangdong during this period. at this point, in their twenties wang dingfeng and many of his peers, there is a huge gap in the ideal and the reality of s, unavoidable appear impetuous,, weak and easily broken reed like wang dingfeng confusion about the future. during the period, he changed his job many times, from engineer to supervisor to marketing director, and then started his own business, and his fine chemical industry made him the first bucket of gold in life.
by 2004, wang had grasped the best opportunity for the expansion of the mobile circuit board market and invested in the flexible circuit board factory of the mobile phone to prepare for a big job. china, however, a lot of "investment" has a herd mentality, popular, which projects will "follow suit", it is this "follow suit" situation, makes the flexible circuit board industry soon appeared explosive investment, less than half a year, the market is saturated, the industry suffered a serious overcapacity. in 2004 and 2005 alone, wang lost millions of dollars and his company was pushed to the brink of bankruptcy. "people are forced out! the tortuous, wang dingfeng again clearly aware of the "enterprise development is to create the market, rather than to follow the market", to save themselves rather than business, must transfer "battlefield", looking for blue ocean.
opportunities are always reserved for those who are prepared. with a keen sense of the market, wang predicted that led lights will be the first big cake of the flexible circuit board, which will have a huge market in the future.
at the end of 2005, wang dingfeng started to step into the led industry through the backlight of mobile phone, firmly positioned as the led flexible circuit board, and gradually developed the prototype of the national exhibition electronics. the led light circuit board has grown from tens of thousands in 2005 to tens of millions in 2008, to several billion in 2011, and the average annual output value has increased by several times. facts have proven that wang dingfeng positioning flexible led lamp with a marketing strategy not only to save the failing companies, but also occupy the market quickly, just a few short years to become the nation's largest flexible circuit board companies!
in strategic secret, wang dingfeng share a way: "the secret, entrepreneurial enterprises fast growth strategy is positioning sunrise industry, clairvoyance incipient segment of new products, mining products and predict the future cake has a huge market, always keep a big bite of big cake, hold on and always maintain a leading position in the market share first! this is sure to grow quickly and become a miracle!
although the led industry has a bright future, as far as the current situation of china is concerned, the whole industry chain is faced with the problem of lack of patents and core technologies and low industry overall level. the enterprise is mainly located in the middle and lower reaches of the industrial chain, from the chip to the packaging to the led application of the line industry chain, has formed the foreign giant's patent blockade.
in view of this situation, wang dingfeng from led circuit board to find and explore the core intellectual property opportunities. with all the efforts, wang dingfeng's mind constantly generated inspiration, and found the ideas and methods of fully cleaning led circuit boards and put them into practice!
wang dingfeng worked out the strategic route of "innovation vertical integration" to the national exhibition group and moved to the base material of the industrial chain through the integration of resources. wang dingfeng's strategy not only poses a bigger technical challenge to his own enterprise, but also serves as a complement to the whole industry chain.
he often imbues his employees with the idea that as long as there is a big potential for a piece of the led, it will immediately follow the core intellectual property that has the advantage. at the same time, we should not focus on the current advantage projects, but also focus on creating demand. in this way, we can ensure that the national exhibition has always maintained its advantages in the current market, and it is able to develop new technologies and master the initiative with the cutting-edge market awareness. that is both group in six years from a small company of nearly 100 people to have more than 1200 employees, has the world famous led customer base, and the production workshop covers an area of more than 28000 square meters large led pcb enterprise group.
entrepreneurship -- winning innovation.
【 in wang dingfeng opinion, innovation means completely forgotten and subversion. from the chemistry department, he has been thinking, printed circuit board has been produced with chemical method, is a polluting industries, among them, electroplating and chemical etching is the main pollution sources, how can the pcb production process of electroplating and etching completely cancelled? "to the life of leather industry, the first thing to leather own lives". wang dingfeng efforts to bring the original chemical to abandon his rules even professional knowledge, open minded, devoted to research and development."
hu emphasized that enterprises should create a transformation from chinese manufacturing to china and "always take independent innovation as the life of the enterprise". the most fundamental reason why steve jobs became a new technology icon in the it industry was his constant innovation in it. "the difference between a leader and a follower is innovation," jobs said. in wang's view, innovation means complete oblivion and subversion. from the chemistry department, he has been thinking, printed circuit board has been produced with chemical method, is a polluting industries, among them, electroplating and chemical etching is the main pollution source, how to pcb production process of electroplating and etching completely cancel?
"if you want the life of the leather industry, you must first take your own life." wang dingfeng tried to turn the original chemistry to his rules and even the professional knowledge completely abandoned, opened the train of thought, dedicated to research and development. in 2008, the national exhibition developed a new technology of double-sided pcb without electroplating and electroless plating. in 2009, without etching the world's problems of mass-producing circuit boards, it was captured by the national exhibition and featured on cctv.
at present, guohong electronics division of guozhan group is the only company in the world that does not need electroplating or etching, and adopts full cleaning method to mass-produce circuit boards. although the current scheme only applies to the circuit board of the led industry, it is of great significance. china's circuit board industry and led industry have almost no original intellectual property rights, but the national exhibition has made the led circuit board without etching, which has opened a new era in the new field with a new model. this method is not only the original, fundamental and landmark invention of the circuit board industry in the world, but also the original invention of the led industry.
when it comes to innovation, wang dingfeng has three criteria: first, innovation must reduce costs; second, innovation should focus on environmental protection, and all processes and products must have new progress in environmental protection. so far, guozhan group has applied for more than 70 patents, of which more than 50 patents are made around environmental protection. third, we should not discount the reliability of products because of innovation.
start a business - win environmental and social value.
as both group chairman and president of wang dingfeng stand in the forefront of the times, he said, "although we cannot be like steve jobs to live is to change the world, but we want to change an industry through innovation, change an industry pollution to the environment; i believe that the national exhibition will take one small step and the environmental protection can take a big step. the promotion of environmental protection values is the product of the national exhibition, and the circuit board of the national exhibition is a by-product of the national exhibition.
along with the science and technology progress and economic development, global warming, ozone depletion, acid rain, fresh water resources crisis, energy shortage, loss, land desertification, forest resources waste, toxic chemical pollution, and many other environmental problems plagued appeared. countries around the world have become increasingly concerned with environmental issues. as both group chairman and president of wang dingfeng stand in the forefront of the times, he said, "although we cannot be like steve jobs to live is to change the world, but we want to change an industry through innovation, change an industry pollution to the environment; i believe that the national exhibition will take one small step and the environmental protection can take a big step. the promotion of environmental protection values is the product of the national exhibition, and the circuit board of the national exhibition is a by-product of the national exhibition.
in the pursuit of ideals and social values, how many people can decide to abandon their major? traditional circuit boards are produced by chemical method. for wang, however, he was determined to abandon the chemical circuit board that was produced by chemistry, in order to achieve the all-clean production of the circuit board. whether the development of the national exhibition, or the implementation of the project, always adhere to the clean production, always around the energy saving resources as the core guiding ideology.
the circuit board has a history of 70 years, and has been made by electroplating and chemical etching since its birth. waste water treatment is very easy to cause pollution, and the cost of human resources is very large. however, the research and development of guozhan group can make the technology of circuit board without the corrosion of electroplating, avoid the waste water discharge, eliminate the hidden danger and save the cost of treatment.
experts predict that by 2025, the global led industry will grow to 5 trillion yuan, with a 3 percent share of the circuit board, a market of 150 billion yuan, and about 830 million square meters of circuit boards. if all of the circuit boards produced by the clean method are adopted, then by 2025, 830 million tons of water can be saved, which can be used by 276 million people for one month, saving 390 million kilowatt-hours of electricity for 3.9 million families for one month! it is based on this amazing environmental protection energy efficiency, wang dingfeng is determined to promote the environmental protection circuit board. he wants everyone to take action and make joint efforts to realize clean production in the whole industry!
the future -- opportunities and challenges.
talk about future opportunities and challenges, said wang dingfeng, an enterprise without any background can achieve rapid growth, is not only the opportunity, more important is to have a batch of excellent talents and enterprise boss together together, pay more than others sweat and effort, to constantly create the miracle.
with the rapid development of the led market, the national exhibition people closely follow the fastest growing led sunrise industry, so that the rapid development of the industry leads to the rapid development of the group. mr wang believes that even a small chunk of the next few trillion led cupcakes would be a big chunk of the national exhibition, which would make the country a multi-billion dollar conglomerate.
for enterprise management, wang dingfeng some comments: one, the enterprises have the core competitiveness is based on this, but only the core competitive power can't do bigger and stronger, only strong comprehensive can become bigger and stronger. for example, the core competitiveness of national exhibition group is research and development and strong strategy, but it is only a foothold. second, only the team is strong, can do big and strong, the team members should complement each other, only learning to improve the ability of the team is the excellent team. the future of the national exhibition can be big and strong depending on whether the team can build strong!
speaking of opportunities and challenges in the future, wang is still advocating a steady and steady fight. "an enterprise without any background can achieve rapid growth, is not only the opportunity, more important is to have a batch of excellent talents and enterprise boss together to strive, to pay more than others sweat and effort, can not